video games

 Tuesday 12th november 2024

regulation 

pegi ratings-

PEGI7-Frightening pictures for young children 

PEGI12-violence/unrealistic violence towards humans 

PEGI16-increasing realistic violence 

PEGI18-

The video game industry is regulated by GRA with the pegi system and has a set of age categories ranging from 3-18 depending on the level of violence and upset it may cause.For example Fortnite has a pegi 12 because of unrealistic violent scenes.

technology

convergence-one thing that made Fortnite so popular is the fact you can access it from anywhere,you can move mid game between devices without effecting game play.Also good example of cross media convergence.

convergence-merging of diffrent media

technological convergence-converting from different devices 

cross media convergence-same topic on different media platforms 

Fortnite collaborations-star wars,lego,marshmellow

Fortnite gets more recognition and players and money out of collaborations 

the other collaborator gets more attention and money as-well 

synergy-two brands that help market each other

DYERS STAR THEORY 

Convergence benefits the Fortnite brand because it makes the game more accessible on different devices meaning more people are wanting to use it as they can play wherever they are and not have to lose progress.It also benefits Fortnite because its shown on different platforms like Youtube and other social medias so for fans or even new players can be entreating or beneficial.

Synergy benefits Fortnite in a similar way to convergence making more people want to play.For example when they use celebrities to market it not only benefits the game but also the celebrity as they make money gain more players for their game and get more recognition. It also helps the collaborator because if its like a singer or someone they can get more vies and buyers.

5/12

Friday

do now

1-synergy

2-ability to convert from differnt devices 

3-Pegi

4-games rating authority

5-the act of controlling something 

How do video games make money?

lo-to explore how the gaming industry is funded 

ways fortnite battle royale makes money:

-microtransaction

-downloadable content 

-ingame purchases 

-collaborations 

-merch

the launch and sucsess of fortnite 

-promotional campaign targeted existing gamers 

-the campaign reached 150million diffrent users across different gaming site

-it had a cinematic trailer 

-gained 10 million players in the first 2 wweeks of launch 

-it is very sucsesful 

fotnite now has 650 million registered players 

fortnite has made on average 5.5 million a yearr

this year around 30 million active users a day on avrage 

-one factor of its sucsess is intergration from other sucsessful franchises eg marvel and star wars 

 -rift tour brung in new players heavly publicised