C2 Music
Tuesday 4th March 2025
Do now
1)2 and coursework
2)70
3)30
4)to make money
5)youtube,spotify
Music videos and online media
1-why do artists make music videos
-to advertise
-help make song/artist memareblee
-allow artist or song to be seen or heard on more chanel
-to provide a visual representation of the song and its narrative rto entertain the audienece
2-why do audience's watch music videos
to engage with their favourite artists and see what the song is about
TLC
-RnB with hiphop
-nominated for grammy
-direct adress
-lipsyncing
-performance and narrative
-water
-cuts between performnace of tlc and storys
STORMZY
-narrative story
-a boy is saved by superpowers
-link to black people being heros
Friday 7th March 2025
Do Now
1-to make money
2-promote song/artist
3-convey meaning of the song
4-performance and narrative
5-lip syyncimg,direct adress
Taylor swift- The man
- a narrative music video
-shows what she would do if she was a man
conventions-rangee of shot types,narrative sequences
TLC WATERFALLS
how do lyrics link to video-viddeo is about water and telling a story of love reflects lyrics
conventions-eye contact,range of shot types,narrative sequences
STORMZY-SUPERHEROS
howw do lyrics link to video-about how black people have supurpowers and ahpuld be strong and video shows that
conventions-narrative sequences
The music industry
In the uk music industry contributes billions to the economy
the uk export alot of music around the world
streaming accounts for 80% of music consumption in the uk
Taylor swift music streaming platform-Youtube, TikTok, spotify,amazon,apple,itunes,tidal,deezer,soundcloud,dobuz
Stormzy-Youtube, TikTok, amazon music, apple music, deezerr, pandora , spotify, tidal
Taylor swift-vinlys and cds
Ownership
record labels are companies that make contracts with artists and release their music,they usually fund the costs of producing distributing and circulating music to audiences
they will have seperate production teams and distribution teams
there are 3 major record labels in the industry
can invest alot in artists they think will be sucsessful
Tuesday 18th March 2025
Do Now
1)collectability
2)warner,universal and sony
3)influences
4)synergy-two different platforms or products help sell eachother both benefiting
5)subsidiary music label-smaller record label owned by a larger conglomerate.
independents
there are many independent labels not linked to major, they are often associated with more alternative acts.Most of them have to go to get distribution deals however so the majors still get a cut.Some artists dont sign to a label.
taylor swift-universal
stormzy-death jam(warner)
Regulation
the industry isn't regulated by a single organisation there are regulatory guidlines in Britan
the bpi runs parental advisory scheme
it is the record labels responsibility to apply the logo
-strong language,depictions of violence,sexual behaviour,discriminatory behaviour,dangerous or criminal behaviour.
regulating music videos-since 2014 all music videos on dvd now need to be classified
Music audiences
overview-music plays an important part in their life it is often tied in with identity and youth culture
-many genres develop over time and have more specific conventions hybrid genres have also developed over time
-different genres especially those that are less mainstream often have a particular identity or image associated with them
the star persona-image of an artist we see in media is a very carefully constructed representation designed to appeal their target audience it is "not real"
its established by many different things-music sand lyrics,visual imagrey,design of any artwork,social media post
Stormzy
Stormzys star persona presents him to be a person who likes to make his thoughts seen and use his platform to spread awareness about issues going on in modern day life such as black lives matter and he very strongly represents that through all his platforms and music.He also has a good sense of humor and is shown to have a sense of humor.He regularly communicates his lover and gratefulness towards his supporters.He was brought up in south London which he strongly reflects in his music and his social awareness.
Taylor Swift
Friday 21 march 2025
TLC WATERFALLS
-the group was originally formed as a fusion of rnb and hiphop
waterfalls is an episodic song; sevral different scenes are depicted in the lyrics the first
media langiage
waterfalls blens 3 types of music videos performance narrative and conceptual
some clear illustration of lyrics
performin song and dancing in sync,close up of faces, direct adress and dance moves cut to rythm of music
special effects-water figures, ghost figs
almost supernatural element
use of digetic sound adds more relism
miseenscene
typically inner city sets and locations have connotations of gheto and the cosyumes connote a dangerous urban environment environment this could also connote dangerous links
special effects
use effects to balance gritty realism of narrative with something almost magical
many rnb music videos have romantic naratives
representstion
age-young adults, largest part of target audience -stereotypicall
gender-women and men women presented sexually men presented as impulsive
the band-
sociual issues-drugs and racism and relationships
Tuesday 25th march 2025
DoNow
1)Performance narrative and conceptual
2)Rnb and hiphop
3)special effects-supernatural elemnt
digetic souns-realism element
4)expressionistic
5)gender ethnicity social issues
taylor swift the man
breaks conventions of typicall pop music video-no artist singing no lipsyncing etc
mise en scene
-linear narrative, follows man typical daily activities in multiple locations
-choice of location, shows typicall places youd see a man being sexistr
media language
the man could be desribed as false hero according to propp character roles
the real hero at the end is is taylor swift as she ius unmasked at the end of video
intertextuality
it cn also create layers of meaning in the video
links to wolf of wall street a movie about a misogonistic buisness man
the tennis racket refrences john mcernore the tennis player who was known for his angry outbursts
in the wall scene there is referneces to her other albums
media lang
-manspreads-
-winks at camera
-surrounded by women
-brushes hair back alot
-wears smart clothes
context
REPRESENTATION
men are represented as the centre of attention and shown to act ignorant and selfish especially if they dont get their own ways
women are presented as objects for the men to enjoy and 'lower ranked' compared to the men
taylor swift is presented as femine right speaker
inequality is shown by the men 'dominating' the women and the women obsessing over them.
Friday 28th march 2025
do now
1)no lip syncing
2)wolf of wall street,tennis player
3)mise en scene costumes, manspread
4)false hero
5)gender inequality,tswift
stormzy superheros
overview
-superheros was released on 1 decembere 2019 as part of stormzys second album, the video premiered
on 9 september 2020 when it was shown in school classrooms, to be aimed at that sort of group
-stormzy dedicated the video to Chadwick boseman
-stormzy donated 500000 to the black heart foundation to provide educational scholarships for students from disadvantaged backgrounds
conventions
-stormzy doesnt sing to camera like he does in his other music videos
-narrative based
-video references alot of things that happened through 2020 and adds meaning to song
mes
-pink skys in a city
propps roles
-stormzy is hero
intertextuality-noughts and crosses
-toy story
-matrix
-little simz
iconography
-masks symbolise pandemic
-black lives matter protest
-iconography is used to associate black empowerment
-gives a positive message
-stormzy has world in his hands and gives to young boy ,clear message of optimism
-young people have power to change world
Media language
-clothing and props
all kids were very basic clothes such as tracksuits resembling the area and backround they have come from making it more relatable for the audience this is aimed at.For example the addidas tracksuit that is worn by the main child could of been used to promote that brand itself
props
characters are shown to hold up black live matter signs promoting awarness to current issues faced that stormzy things stromgly of
stormzys clothes are basic and tight fitting drawing attention to his as a person rather than his looks
-lighting
the openeing shots are shwon to have a very calm pink lighting set in and urban area giving connotations of peace and reflects the area juxtaposing the typical urban area of being dull and grey.
-technical codes
low angle of shot gives power to character
context
-video references many pop culture idols such as dave,little simz and marcus rashford
-stormzy took part in london black lives matter protests
representtion
-gender
-stormzy
inequality
family
Tuesday 1 april 2025
do now
1)animated
2)blm George Floyd nought and crosses
3)soft colour pallete,golden light
4)stormzy
5)gender,ethnicity inequality
industry and audience
the preferred reading would be a female audience to feel empowered by the feminist message that campaigns for gender equality.The representations in the video are also mocking stereotypes of men for entertainment purposes.
A more oppositional view might come from a male audience who may feel the negative representations in the man are misrepresenting the social group.
WEBSITE AND SOCIALS
to help promote their brand through tie ins to an album release
its a place to sell merchandise an important revenue stream for artists
to help promote a new album and tour
place for fans to connect with artist
HOMEWORK
How do music videos reflect the time in which they were made? Refer to Waterfalls (TLC, 1995) to support your points. [10]
Music videos reflect the time they were made by things like misenscene lyrics and talking about issues faced in that time such as gender or race equality.For example waterfalls does this in their music video by showing a death over drugs which in America and reflects a very big issue they were facing in the mid 90s. They also show relationship problems where the man is controlling and abusive which ahain which links back to current problems that women in relationships faced in the mid 1900s.
friday 4 april
do now
1)hyperlink
2)personal
3)entertainment,personal identity
4)edudcation entertainment
5)preffered negotiated and oppositional
music websites and socials
to help promote a new album- on the cover page theres a picture captioned with the name of her new album, its the fist thing the viewer sees so draws more attention.
to help promote her brand-she puts thumbnails of her album covers on her website for fans to see and read more about their fav albums.
place to seel merch-creates a place fans can easily acsess merchandise and relate it to artists
to help promote album-there is a menu on his page which links loads of his albums and is easy for fans to acsess
taylor swift
personal identity-feminist message
information-how to buy/stream music
entertainment-videos
social interaction-interact with other fans through social media
stormzy
personal identity-ethnicity
social media
-to promote new albums /tours
-talk about cureent issues going on in the world
-keeping a good reputation
-apologising, responding to rumours
-building a community
-allowing fans to relate to problems they face
-using it for buisness
-hilighting achivments
1)by posting upcoming releases and engaging with their audiences
2)By posting exciting news or doing a q and a
3)a post thats pinned to the top of an artists feed that can draw more attention to it that the artist wants their fans to see
4)it shows what the artist is like/how they present themselves
5)they present themselves to be very put together people who dont make mistakes
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