COURSE WORK

Wednesday 1st May 2024

NEA Introduction

lo-to explore coursework briefs and requirements 

Magazine-fasion

NEA Research 

lo-to research the codes and conventions of similar products 

TASK 1

Cover:

-FKA Twigs is on the cover with a medium long shot.She is represented as a powerful feminine 

-In the cover lines they cover topics like marriage parenting and makeup

-The colour scheme is chosen to show pastel yellow and blue/grey in the background, this reflects at the time the magazine has been released as it is mid spring and these colours are very spring colours.

-The masthead is at the top of the page and is a Serif font which reflects the brand identity of being classy and sleek.

-There is only one main image of the front cover 

-There are 3 set of cover lines and one main cover line across the bottom 

-There is a barcode down the left hand side and a price sticker just above.

-There is two different types of font serif an san serif throughout the cover the san serif font is smaller that the serif and uses a colour scheme of white and pale yellow 

-There is no puffs on the magazine 

contents Page:

-there is the month april in the top right corner and then page numbers with whats on each page

-there are to images one in the top right which is landscape and one in the bottom left which is portrait they are both reasonably small 

-there is two colombs of text one in the top left and one in the bottom right about what the different pages contain 

Article:

-the article is laid out with information at the top and images of products at the bottom 

-there is one image of the owner of the brand and then layered images of the products.They are anchored to the text because the text itself talks about the owner and the products 

-Only serif font is used and there is a few bigger headlines to stand out in serif font aswell

-There is one main heading across the top and then a few subheadings

-the colour scheme is white black yellow to contrast the colour of the products 

-they talk about how important it is curating a beauty routine 

-they talk about the stereotypes of beauty standards

overall:

-The brand vogue has a very definite style of class and glamour and their font style is very know and is associated with that brand 

-They focus on models bodys and outfits its very superficial.They use a very bright clean colour pallet 

-They present ideas on how its important to look after yourself and how your percieved by yourself and others 

-The places and people shown are reprsented to be very posh and high end classy

-The target audince is aimed at middle end posh/fashion orientated women.Its presented to them ttalking about beauty and issues women face.

Cover:

-Kim Petras is on the cover with a medium long shot.She is shown to be confident 

-In the cover lines they include topics like money,fashion patters and relationships 

-The colour scheme is differnt shades of light and dark blues

-The masthead is at the top behind the main image 

-Theres only one image on the cover

-Theres 6 main cover lines with smaller ones underneath

-theres a barcode on the bottom left and a price sticker by the masthead

-there is multiple different font styles. There all around the same size and are coloured black and blue

-theres no puffs on the cover

Contents page;

-its laid out with a heading across the top centre and then below theres a paragraph of text 

-theres 4 different images two women and two images of products

-There's two different font style one more groovy and a more straight edged one for the contents paragraph all around similar 

-the text is organised to the heading and the paragraph

Article:

-It is laid out with an image in the middle and then text down either sides

-There is one main image in the centre which is a full body shot and then smaller images of the products down the side

-They only use one font style however range the sizing for different headings and paragraphs 

-The text has one main heading down the bottom centre and then 3 paragraphs either side of main image with smaller subheading 

-The colour theme is very minimalist which matches the theme of the products as its very clean sleek look.

-The woman is represnted as 'fit' and healthy.

-They use the stereotype of women have slim fit healthy bodies 

Overall:

-The cosmopolitan brand is not as serious and sleek with vogue and explores more bright vibrant covers which may stand out more to younger women on the contrary to vogue which is made for more classy high end women who are middle aged.

-They focus on showing the confidence within the models and use vibrant tones of colour to also represent that and make it stand out

-they present ideas on looking after yourself and being happy to be yourself as-well that you should carry yourself with pride.

-the people are represented to be talented and strong/confident 

-The target audience are young women who are maybe strugling to find their style and be confident within themselves.

Wednesday 8th May 2024

Do Now

1.cover lines with trending topics

2.main image 

3.reccuring themes throughout the magazine 

Friday 10th May 2024

Do Now

1-fashion

2-the font style and image choice 

3-model stereotype

 LO-to research genre codes and conventions 

Wednesday 15th May 2024

DoNow

representation in media is how themes and ideas are put across to the audience 

-How a media text deals with and presents gender age ethnicity national and regional identity social issue and events to an audience.This id sone through shot type or angle, mise-en-scene or editing 

NEA Research 

TASK 2

Genre Codes and conventions: Fashion mag

Imagery-Sleek clean images of models and beauty products 

Colour Palette-black white  pastels -modern colours

Typography-all normally the same size apart from the headings which are normally a lot bigger. Normally in black serif font.

Lexis-High end terminology for posh and well spoken people.

Topic of Articles-Whats trending in the fashion world. Style tips and tricks and help with skincare and makeup 

Representations of people-Models are usually slim tall beautiful dressed in high end clothes and always look flawless and put together.

Friday 17th may 2024

Do Now

Primary research is information you get directly from that source itself.You get the data yourself

Secondary research is finding it out second hand from somone or someything else other than the main source.Somone else finds the data out you just use it 

Wednesday 22nd May 2024

DoNow

What stereotypes would you like to see?

What style would you want shown thrrough the magazine?

How would you like the magazine to be presented?

TASK 3 

-The representation of these are strong,feminists,independent,models,smart,

-Gender is represented to show women being perceived as independent and beautiful.This has been constructed by shot types and poses the models do.

-age is represented as being presented towards middle age women by using models of that age range to show that how old you are shouldn't effect your interests/styles especially for people like mums who may not be to sure how people there age are dressing 

-Ethnicity in this magazine is represented to be inclusive as they use people of different colours and ethnic backgrounds and still portray them to be equally as pretty and feminine 

-Fashion is represented in this magazine as high end by dressing the models in smart 'put together' 'minimal effort' outfits which a lot of readers may want to see for inspiration an ideas

-They repeatedly use the stereotype of model bodys and face cards being effortlessly gorgeous and slim 

-the representation in the magazine is talented,unique,powerful,confident,bold women 

-Gender is represented like the vogue magazine to be independent talented women who are capable of so many things that people think they cant be good at because they are 'women'

-Age is represented by using quite young models as the target audience for the magazine as it is aimed at young women who are just trying to explore their style and what they like.

-Ethnicity is represented to be equal and represent every women in the magazine no matter their racial background to all be equally as important and beautiful no matter what stereotypes have been made about what colour models skin should be.

-Fashion is represented to be unique and match the model with what their comfortable in and what shows of them as a person best they use simple outfits which till stand out.

-They also similarly to vogue use the stereotypes of the model body and natural beauty .

TASK 4

google form questionare 

RESEARCH CONCLUSION 

 .I have chosen fashion as my magazine sub genre. I think it would appeal to 16-24 year olds because it is a trendy topic across social media and appeals to that age category and "young adults" who are maturing and starting to like magazines and reading 

.My target audience is 16-24 year old females who have an interest in fashion and beauty that are maybe more "classy" then some people

.My name for my fashion magazine is going to be "Runway" this will appeal to my audience because it is short catchy and relates to the topic of fashion and my brand identity off being simple and sleek 

.My tagline is going to be "one of the top fashion magazines in the UK I chose this because it will help towards promoting my brand and making it sound highly spoken of 

.On my homepage I am going to have a simple classy style and will use "clean put together" images of my models to help support this 

.I am thinking of using colours like: light pink,white,navy,grey,black

.For my cover image I am going to use a mid-long shot with a quiet background and will either use my sister or friends as models 

.In the cover lines it will cover things that are going to be included within the magazine eg.beauty tips what's trending etc 

.On my contents page I am going to have the same style as my article and cover page of the simple an classy look

.On my contents page I will include images of outfits ,beauty products and accessories this is a good choice for me page because it will give the readers an insight into my magazine most will be take with a close up shot 

.On my article page I will keep the sleek classy style that I have throughout my magazine I will do this to keep a sense f brand identity throughout my mag 

.my article is going to be about "finding your style" I think this will appeal to my audience specifically the younger end because they may be finding it hard to find what they like and feel comfortable in 

.On my article page i will have imagrey of outfits and close up shots of acsessories 

.I will keep the same style throughout the three pages with same font type and colour schemes 

.Throughout my pages i will use the serif font with a range of sizes throughout the mag depending on titles etc...

.I will use representations of feminity and the power of being"free"

Im not sure if i will challenge stereotypes.

Wednesday 5th June 2024

Friday 7th June 2024

Do Now

demographics is specific factual information about gender race age etc

psychographics is about your attitude aspirations etc-they cant be proven 

Wednesday 12th June 2024 

NEA Planning 

lo-to plan an effective product aimed at a specific audience using appropriate codes and conventions 

TARGET AUDIENCE PROFILE 

fashion mag target profile 

Tuesday

do now 

1) a footballer

2)advocating for women's rights

3)gentleman's quarterly 

4)fashion

5)the name of the magazine 

Friday 

do now

1-shes not the sterotypical beautful women for a fashion mag

2-male,rich,fashion intrested 

3-females,like fashion,broad age range

4-anchorage-the use of words to give meanings to images

5-

Tuesday 

do now 

1-1900

2-major quality,miss sweetly

3-working class

4-typography,colour pallete imagrey 

5-gender,race,disability

friday

do now 

1)B

2)words chosen 

3)font,size,colour

4)costume,hair,makeup

5)editing

tuesday 

do now 

1)eon prouductions 

2)universal pictures

3)production

4)distribution

5)posters,merch,trailers

friday

do now 

1)30%

2)yes

3)genre conventions 

4)jan 6th 2025

5)no